Karen Triggiani tells me this story nails it!
Report:
ADVERTISER TO FANBOIS Apple has seen its latest moneyspinning project hit a brick wall, thanks to the firm's legendary obsession with control.
When Apple's sultan of spin Steve Jobs proudly proclaimed that the Iphone 4 would come with adverts that did not "suck", delivered through the company's Iad software, fanbois everywhere starting foaming at the mouth at the prospect of having yet more propaganda to happily swallow. However it seems that advertisers, who are being asked to shell out many thousands of dollars per advert, are not happy with Steve Jobs' controlling hand on the creative and business processes.
Apple made a bit effort to get Iad off the ground. Not only did the firm have to introduce multitasking in its Iphone operating system, but it also had to convince advertisers to pay over the odds for access to its easily brainwashed flock.
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